How can you:

- quickly measure website’s search engine optimization?
- rate your search engine optimization consultant?
- gauge success of in-house SEO employees?
- evaluate your SEO business?

I am about to share with you 2 expert secrets to track SEO progress quickly.

For a Internet optimizer, data is the single most strong weapon. 3 reasons why:

1. Data defines you as an SEO.
If you don’t play hard with information, neither clients nor the industry will take you seriously.

2. Information says you how well you are doing.
I am all about client feedback but 1st thing you got to do is root through your proper data to get your SEO strengths and weaknesses.

3. To a client, data speaks louder than words.
How can a customer make sure you are actually getting work done? Data. Will a cheesy “How ya doin” phone call do? No. Management needs reports, daily, weekly, monthly… Share your information, and you are halfway there.

If you take information as seriously as I do, and if you mine lots of it, chances are you are already heavily using search engine optimization software. If not, now is a good time to start and set up a powerful data mining and SEO reporting framework for your business.

I am all for automation in my company because the amount of sites I promote today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough SEO SEO reporting software out there, you can monitor your SEO progress fast and easy, just like thousands of search engine optimization professionals do around the world.

Such software have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each client and for the entire year the software sends out fresh and personalized optimization reports to my clients as a follow-up and directly to your inbox for a quick review.
Not only are search engine optimization software reports convenient but they are also professionally styled and full of graphs so the design is one less headache I have to think about.

If you wonder what sorts of metrics are important in search engine optimization reports, I’ve pinpointed three:

1. Keyword metrics:
- keyword rankings in targeted SEs
- historic rankings
- expected and up-to-date site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building information
- Number and quality of client inbound links
- Number and quality of link building partners
- Number and quality of competitor inbound links

3. On site and on page search engine optimization metrics
- Landing page and page element optimization data
- Keyword density analysis for a keyword niche
- Site structure analisys stats

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